Luxury articles are expensive. Their price is often in absurd proportion to their utilitarian value. Nevertheless, luxury articles are purchased. At first glance, this fact lacks any logic.
However, buying a luxury item is not about merely acquiring a commodity, it is about acquiring a symbol of status. The product stands for values and is imbued with spirit, similar to that of a holy icon.
Those who can best enhance their brand by providing meaning have an advantage in the marketplace. Who does this best?
Religion Luxury has the answers.